Oliver Peoples is an object based ad campaign poster series consisting
of three individual ads that are designed to function individually or together
as a whole.
The sender is a company called Oliver and Peoples. They are
a distributer of high end eyewear. They are committed to quality craftsmanship and
luxury. They take a subtle and distinctive approach to design. Oliver and
Peoples is an iconic brand that focuses on who is behind the glasses. They like
to match extraordinary and masterful people with the brand. The Oliver Peoples
ad campaign is visually communicating a high end feel with the classic black
and white color scheme, minimal composition and attention to detail within the imagery.
The receiver is a customer who is also an extraordinary person
and a master of their craft. They are already a high level professional. People
who purchase high quality and like to be seen in excellence and surrounded in
luxury. The receiver’s response to the Oliver Peoples ad campaign is to lead
them up into the glasses, so that they can see themselves behind them.
The mental and visual content as concept is very minimal
which gives a direct line of sight from the perfectly airbrushed polished women
up to the name of the company and back down into the glasses. This connection
made by the contrast in color and hierarchy of the glasses leads the receiver exactly
where you want them to end up, which is in the glasses.
The word and image relationship play nicely from each other.
The name of the company being Oliver Peoples and the image of glasses lends
itself perfectly for one to wonder who Oliver is, and if they themselves could
become Oliver. The image complements the intent of the ad showing a perfectly
lit somewhat mysterious figure, setting a expectancy or level of person.
